SUMMARY The process of transformation of urban and regional structures as well as the processes of economic restructuring in the post-communist countries requires using of informal instruments in spatial planning. In the regional dimension one of the most effective planning instruments is regional marketing and management. The task of the actor of territorial development as […]

Design strategy in industrial design – university environment

Martin Baláž, Zuzana Waszczuková Pergerová

SUMMARY The paper mainly focuses on the creation and formulation of a design strategy in a creative process, on multidisciplinary communication, personal experience and teaching methodology. An important although not the only result of our research is a university course Design Strategy in Industrial Design, intended for the 1st year of master’s studies in the […]