advertising

SUMMARY The majority of professionals and numerous amateur designers, active in this profession do not realize the scope to which design influences corporate marketing. Only seldom is design labelled as a supporting tool for advertising activities of institutions (CORPORATE ADVERTISING) or as its sale assistance. However, design as an important part of advertising is accepted […]

SUMMARY Advertisement is an inherent part of the urban interior, which becomes the most spotted and most presented aspect of the historical centre through direct contact with its visitors. It is the advertisement and commercial public spaces, which are part of a town’s ambience along with other components of the urban interior. In spite of […]