Contexts of graphic design in advanced new media

Anton Stolár

SUMMARY

Graphic design is a polysemantic term even thought it is not entirely applicable in the current digital environment. New expanded media, technologies and techniques have required not only new determination of graphic design but mainly a new statement and mission of a graphic designer. The paper provides basic information about graphic design in historical context and discusses both traditional and new theories about the design disciplines, outlines an approximate future development, and visualises two relationship charts between terms that have been involved in graphic design.
The first section describes methods of creating traditional interface in paper media. The second section explains and compares recent thoughts about graphic design and related disciplines in digital environment. The third section assumes moves to development and advance in new media according to user behaviour and sophisticated design. The fourth section characterizes possible future development and the graphic designer’s function in the future digital environment.

Keywords: theory, graphic design, new media, digital environment