SUMMARY The majority of professionals and numerous amateur designers, active in this profession do not realize the scope to which design influences corporate marketing. Only seldom is design labelled as a supporting tool for advertising activities of institutions (CORPORATE ADVERTISING) or as its sale assistance. However, design as an important part of advertising is accepted […]

SUMMARY When evaluating the quality of urban structure and especially urban spaces, urban planners and landscape architects observe the following aspects: location, type of urban space, its importance, aesthetic character of the place, functional use, but also accessibility, spatial orientation, its historical and cultural values. An important psychological aspect that needs to be taken into […]

Identity

Daniel Furdík

This article is available only in Slovak.

SUMMARY Craft as a form of small series production is in a traditional point of view based on qualified manual work of a craftsman. The search for the role of crafts in contemporary context opens new possibilities in the product design process, enabling user`s participation, product personalization and downsizing general production footprint. The goal of […]

SUMMARY The architecture of diplomacy – an embassy is an environment where citizens of a foreign state can meet another country, another state for the first time. They experience different culture and identity, different civilization level and character. They learn about the conduct and manners and mentality of people from another country. The architecture of […]

SUMMARY Architecture of buildings for industrial production is typologically one of the youngest architectural types. It has gone through a relatively complicated way for more than two hundred years of industrial development, related with modern and mostly nameless or worthless seventies in the twentieth century architecture, through architectural awakening period of the late twentieth century, […]

SUMMARY Initial impulse for this text was long-term observation and conviction, that man-made part of our environment is constantly losing its identity. The newly built structures are just very average, lacking any ambition to experiment. The old structures are disappearing and if they are not demolished, they are neglected and forgotten. Koolhaas’s text Generic City, […]

Koliba as part of Slovak gastronomic culture

František Dorko, Veronika Kotradyová

SUMMARY The article focuses on the situation in regional gastronomy and how it is reflected in the material culture in Slovakia—which is part of our country’s cultural identity and plays a significant role in tourism as one of its pillars. Gastronomic culture encompasses not only traditional regional dishes or drinks, but also the way they […]