SUMMARY The majority of professionals and numerous amateur designers, active in this profession do not realize the scope to which design influences corporate marketing. Only seldom is design labelled as a supporting tool for advertising activities of institutions (CORPORATE ADVERTISING) or as its sale assistance. However, design as an important part of advertising is accepted […]


Monika Balarová

SUMMARY The summary of this article is not available.

SUMMARY This paper summarises the research activities of the author over a period of ten years spent investigating computer utilisation in the architectural design process. It describes three analogues or methodologies for a computer-enhanced architectural design process which have been developed and tested in both academic and practice contexts, with the collaboration of students, lecturers […]