Internal development potential of small and medium-sized towns Ing. arch. Andrea Šeligová, PhD. This dissertation thesis deals with research into the possibilities of sustainable development of small and medium-sized towns within their internal boundaries. The aim is to prevent urban sprawl, suburbanization and low intensity of land use. The thesis was prepared under the DANUrB INTERREG […]

SUMMARY “Do-it-yourself” (“DIY”) has become a global phenomenon reflecting consumers’ strong interest in producing the most diverse objects for themselves. The reasons behind the popularity of DIY projects include easy access to information on the Internet and a broad retail offering in the hobby sector.  Despite the massive ongoing growth of this phenomenon among consumers, […]

SUMMARY The majority of professionals and numerous amateur designers, active in this profession do not realize the scope to which design influences corporate marketing. Only seldom is design labelled as a supporting tool for advertising activities of institutions (CORPORATE ADVERTISING) or as its sale assistance. However, design as an important part of advertising is accepted […]