Corporate identity of industrial architecture

Ľubica Ilkovičová

SUMMARY

Architecture of buildings for industrial production is typologically one of the youngest architectural types. It has gone through a relatively complicated way for more than two hundred years of industrial development, related with modern and mostly nameless or worthless seventies in the twentieth century architecture, through architectural awakening period of the late twentieth century, up to the present characterized by a strong influence of globalization trends. Today, architecture of industrial buildings has once again a place among the highest quality architecture. This fact has fundamentally changed the identity of industrial structures.
Production is related with trade, where the way of distribution, type of sale and brand itself determine the product and the strength of the relationship between production and trade. This is transformed into a comprehensive architectural design of production sites. Thus, the current commerce affects the architecture of production plants and their identity. Tools of corporate governance undoubtedly belong to the theoretical basis of modern industrial design files and to corporate design. Professional use of these tools makes the architecture of industrial plants interesting and motivating both for the user as well as for the observer.

Keywords: architecture, Baťa, company, identity, industrial architecture