SUMMARY “Design Thinking” is one of the methodologies currently used in education. It is not an exclusive property of designers and in combination with artificial intelligence we can see new horizons; but, does standard “Design Thinking” have sufficient tools for society? What is the essence of “Design Thinking”, what is the role and duty of […]

Design strategy in industrial design – university environment

Martin Baláž, Zuzana Waszczuková Pergerová

SUMMARY The paper mainly focuses on the creation and formulation of a design strategy in a creative process, on multidisciplinary communication, personal experience and teaching methodology. An important although not the only result of our research is a university course Design Strategy in Industrial Design, intended for the 1st year of master’s studies in the […]