SUMMARY The majority of professionals and numerous amateur designers, active in this profession do not realize the scope to which design influences corporate marketing. Only seldom is design labelled as a supporting tool for advertising activities of institutions (CORPORATE ADVERTISING) or as its sale assistance. However, design as an important part of advertising is accepted […]
SUMMARY The paper deals with effective training of graduates for their professional practice. It analyzes a group of critical criteria for the attractiveness of a graduate when applying for a job or work from the position of an entrepreneur, a freelancer specifically. A group of propositions resulting from an analysis is discussed in this paper. […]
SUMMARY The aim of this paper is to map the issue of the success of a school (faculty) through the prism of exact, objective criteria and other influencing factors. Those criteria result not only from the academic world, or from the regulations of state institutions. I analyze this problem by means of current marketing in […]
SUMMARY This paper focuses on the issue of corporate culture, particularly in the environment of the FA STU. Partly, as a tool for the analysis of relationships, values, attitudes, internal policies (author called it metaphorically as a mirror of an organization), also as a complex management approach to improving motivation and interaction of groups for […]
At first glance it might seem that I wish to discuss a topic here that has been stirring not only our alma mater, but the whole globalized word. Though, it is not exactly true. Design in communication and communication in design constitute two independent entities and it is only up to us whether we are able or […]